Volkswagen | BrandEx Young Awards

We only have one life!
It must be protected
& celebrated.

Role: Concept Design & Art Direction
Client: BrandEx Young Awards x Volkswagen
Date: 11/2023

What is BrandEx
Young Awards?

The BrandEx Awards are one of the most respected awards in the German Live-Com Industry. BrandEx for a few years has opened its doors to new young talent from around Germany by giving an open brief together with a well-known brand for young creatives
to develop a LiveCom concept.

In the year 2023, BrandEx paired with Volkswagen presenting the Young Awards with
a brief for the newest model of electric cars.

We only have one life!
It must be protected & celebrated.

The Light Brown, Yellow-ish, Dark Brown and Black-ish are closely tied to the colors you see in product, while Airport Red, Purple and Turquoise are brought in to represent the colorful content from the users.