DLG - Feldtagen 2024 | Holtmann+

Growing Together.
Treffpunkt für Plantbauprofis

Role: Concept Design & Brand Design
Client: DLG - Feldtagen x Holtmann+
Date: 02/2023

Concept
Growing Together

Inspired by the iconic architecture of the former Tegel Airport, I designed TOAF’s brand by incorporating airport elements and Tegel’s distinctive shapes. I mixed these elements with a vibrant and youthful communication style, creating a fresh, dynamic voice and an array of uplifting colors. This festival is dedicated to passionate music enthusiasts like myself, who have a vast and diverse love for music.

Tegel Open-Air Festival's logo brilliantly captures my inspiration, seamlessly showcasing the iconic architecture of Tegel Airport. It not only highlights the location but also ensures the logo is memorable and distinct, even in the smallest applications. The design cleverly integrates airport elements, making both the logo and icons a true testament to the unique vision.

DLG – Feldtagen

While creating for a concept for the newest Feldtagen Convention, a new brand design was developed. The new brand design is fresh and modern, elevating the brand Feldtagen to modern day farming that is full of technology and innovation.

Key Visuals

“Gemeinsam Wachsen” or Growing Together, was the perfect slogan describing the innovative nature of DLG. The following are the keyvisuals developed for the Feldtage 2024 Messe.